Social Media Marketing – Say More On Twitter
The moment has finally come where Twitter users can voice their dissatisfaction with the 140 character limit in more detail, now that Twitter has formally confirmed that they have widened the character limit to 280 per Tweet!
The social networking company, which was introduced in 2006, grew dramatically to become one of the most praised social media platforms around the world, however recent declines in growth induced the social media giant to make some revisions. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is significantly dissimilar to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.
Despite the 140 character limit that strongly defined the social networking service, Twitter stated on November 7 that they want every user around the world to ‘easily’ express themselves on Twitter. After running a variety of tests over the past few months, Twitter decided that they wanted to broaden the character limit, but only where necessary. Countries like Japan, China, and South Korea will stay at the 140 character limit, simply because there’s no need for an increase, as sending messages in these languages can be communicated in a short amount of characters. Languages like English on the other hand, suffer from squeezed Tweets with 9% of English Tweets hitting the earlier 140 character limit.
So, why the change?
After running an assortment of tests to particular users, Twitter gained valuable results and deemed the 240 character limit would be helpful for many users. Given that 9% of English users were hitting the 140 character mark, many would need to spend time modifying their Tweets to make sure they didn’t have to send multiple messages. Also, users would now have the ability to effortlessly fit their opinions into a single Tweet, so they could say what was on their mind and send them faster than before.
The question is, what impact will this have for digital marketers and SEO professionals? Here are a few changes that they can expect to see.
Since Twitter extended the character limit, users have enjoyed a higher level of responses which resulted in more followers. Certainly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The broadened character limit means that users will have reduced threads of conversations, considering that they can fit more information into a single message. Users with long threads of conversations revealed that it can at times be challenging to follow and respond to. Additionally, brands are enjoying the longer Tweets as it allows them to fit more comprehensive information into a single Tweet which generates higher engagement rates.
Increases customer communication
With the increase of businesses using social media as a channel to resolve customer service issues, customers can now communicate a problem in more detail on Twitter which is beneficial for both the customer and the business, as communication is dramatically enriched. Previously, many users would have resorted to other platforms like Facebook to report customer service issues since the character limit was too restraining.
Longer Tweets means that firms can amplify the creativity of their communication with their target market through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would normally have to use other social media platforms if they needed to get creative, however brands can now effectively use longer text to their advantage by connecting with their audience on a more personal level.
Although some users have suggested that the increase in character limit by Twitter makes them more comparable to other social media sites, the vast majority of users seem to be very satisfied with their latest update. Nothing is concrete in social media, as making changes to stay up to date with shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!
If you require any suggestions about how your firm can leverage the increased character limit to your advantage on Twitter, simply connect with Internet Marketing Experts Bundaberg by phoning 1300 595 013, or alternatively visit their website for more information: http://internetmarketingexpertsbundaberg.com.au