Online Marketing (Page 11)

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Bundaberg is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have actually had nearly anything to do with SEO you would have encountered the idea of Keywords. Sadly, across my time in Search Engine Optimisation Plan in Bundaberg I have stumbled upon a number of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords don’t matter any longer

There certainly is also the false idea that with every one of the adjustments that have been made, and the shift towards concept based searches, keywords don’t matter in 2015. This idea is misguided as keywords play a more vital role than ever. It’s an advancing market that is always changing and developing so you should stay on top of the latest changes if you really want to succeed. Despite what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords must be densely packed.

The notion that the more frequently a keyword is used will equate into more success is an old-fashioned idea. There is no formula connecting to the density and consistent repetition of keywords closely packed together. The aim you should remember is to have your particular phrases repeated throughout so that you can maximise their frequency while balancing well-flowing content that gives rise to a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising just one keyword at a time was the strategy circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only concentrate on the one keyword, then you will find that you have missed a number of opportunities. By diversifying your keyword research you can include the broad elements while focusing your energy on the long-tail terms and the newer emphasis on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a lengthy string on nonsensical keywords are thankfully at an end. The keyword rich domain names no longer have much true worth to a domain’s visibility. This means that you really should focus not on the keywords in your domain name, but can alternatively start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of keywords in odd and peculiar ways is better called keyword stuffing. By now you should understand that this is not a method that would be still supported in the 2015 environment. You should avoid alienating your readers and focus on the subtle and rational way to weave keywords into your content while nevertheless creating excellent and unique content.

As the CEO of Internet Marketing Experts, I recognize the struggles that many people have when beginning the SEO, especially when it comes to comprehending keywords and your Search Engine Optimisation Plan in Bundaberg. I myself ran a local business for a number of years and had to learn SEO from scratch and by a lot of trial and error. So bear in mind to start off strong and use the information and facts that you know. Once you have built that groundwork, learn as much as possible about SEO and be patient with the outcomes. If you come to a stage when you are doubtful, or want to set your business apart from the rest, then consider having a chat to an SEO professional.

call Internet Marketing Experts Bundaberg on 1300 595 013 or visit, www.internetmarketingexpertsBundaberg.com.au

The Battle of the Brands

Your Website SEO Strategy in Bundaberg is still significantly about keywords, but there really is one issue that some companies face when they try to optimise for specific Keywords.

A Pay Per Click or AdWords campaign will really help you discover which keywords work well in your niche and boost your Website SEO Strategy. I remember I think I put in about a year obsessing about one particular keyword that, regardless of what I did, I could not get on the very first page of Google. The reason was simple; it was a word that falls into the classification of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Bundaberg, it would be terrific if for anyone that searches for ‘Yamaha’ in Bundaberg your site will show up but it most likely won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I found out that I could reign over all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is very rewarding. Remember – Your Website SEO Strategy is about making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Bundaberg on 1300 595 013 or visit, www.internetmarketingexpertsBundaberg.com.au

Digital Advertising Bundaberg – Your Essential starting resource for your SEO and Marketing Campaign.

Digital Advertising in Bundaberg is so pivotal in spite of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, and even if you have no idea where to kick off then this is a fantastic place to start.

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Over the past ten years I have invested a ridiculous amount of money and time finding out the ideal way to get my websites generating income. If I had not had these bad experiences I don’t think I would ever been compelled into learning this stuff for myself. So observe, and pay attention to a few of the lessons I have found out so you can get the most effective start possible, especially if you are a local business owner in Bundaberg, or if you are just beginning with Digital Advertising.

1.) The biggest aspect that I wish to demonstrate is that your SEO Campaign will take time and you cannot be hesitant. I don’t want you to be gambling away your life saving on some passing gimmick, but rather I want to try and make you mindful that you can’t succeed without commitment.

  •  When you have your first advertising campaign. Don’t spend $2 and whine that it didn’t work. You have to make a decision.
  •  You likewise can’t just run your campaign for a day. It takes at minimum a week in order to get a proper respect for an ad’s success.

2.) When you are writing content, don’t just reproduce everyone else, your Digital Advertising will be far better if you be distinct and look to what is lacking from your sector. The best thing you can do is to fill up the gaps in our niche business. This means that if everybody seems to be moving to blogs, produce infographics. Think outside the box, acquire video software and produce something distinct.

3.) Look to producing a calendar to monitor your content. This will help you not only remember what sort of posts or content you have made, but is crucial for planning ahead. Among my favourite ways to increase engagement is to look back over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t merely use this for your Digital Advertising or content creation, think outside the box, get organised and begin to see what is being successful, and what still needs improvement.

4.) Some tools that I would certainly highly recommend that you consider include some terrific research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want something different.

  •  If you would like to create graphics, www.canva.com is fantastic, straightforward and easy to use for all your graphics needs, it is click and drop with ample pre-sets.
  •  When making infographics, take a look https://infogr.am/ it is a simple way to develop a visual representation of data or information without having to hire a designer or resort to using Microsoft Excel pie charts.
  •  And one tool for an overlooked area is https://followup.cc/ it is a Gmail plugin which will really help you through scheduling and planning because it lets your take note of customers and contacts that you have to follow-up with. It sends you email prompts and lets you monitor people so that you can increase your effectiveness and guarantee a more professional image to your contacts.

5.) Essentially when it comes to gauging the success of your Digital Advertising, it can possibly be rather testing to see how your business is going compared with your competition in Bundaberg or perhaps even around the country. But the best way to get a real impression is to not fall into the trap of appearing only at the general ‘reach’ of your content, but rather its ‘consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it can be said to have generated. You need to look at all this data, and see what the real effect has been because while there may be thousands or millions of consumers looking at your content as a Bundaberg company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Bundaberg I have seen some of the best, and worst efforts at Digital Advertising therefore we don’t waste any time or your effort in creating real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsBundaberg.com.au.