Online Marketing (Page 2)

Top SEO Trends In 2018

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Online visibility is a crucial component to any businesses strategy, however the digital environment is in a constant state of change so it’s paramount to stay up to date with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates each year, with most of them merely fine-tuning their secretive search ranking algorithm. With Google being such a dynamic force in today’s digital world, Search Engine Optimisation (SEO) has become increasingly important for companies to enhance their website traffic, customer engagement, and ultimately their earnings.

User behaviour is evolving rapidly with new technology, so Google must monitor these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to shine online, they too must stay on top of the changing trends in SEO. Actually, using outdated SEO methods can trigger penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll uncover the top SEO trends to keep in mind for your website in 2018.

Voice Search

A lot of users are now preferring to use voice searches rather than customary keyboard searches, so this will naturally be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current growth in voice searches continues at the same rate, roughly 50% of all online searches will be conducted via speech by the year 2020!

What this suggests for websites is that they should start including more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. For instance, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a valued tool for SEO, and this will continue to be a vital component in calculating SERP listings in 2018. Creating valuable links to trustworthy websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is an outstanding strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites pertinent to your industry and referral traffic will be very worthwhile in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has surpassed that from desktops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly denotes that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is unquestionably the time to start!

Accelerated Mobile Pages

Website loading speeds play a fundamental role in SERP listings, and Google’s search results algorithm will certainly favour those with quicker speeds. As a matter of fact, Google has crafted an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly affecting SERP listings yet, it will influence other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

While conventional SEO techniques like link building will still be helpful in 2018, there are other manifesting trends that Google is focussing on in the future which may substantially alter the practice of SEO. It’s clear that SEO is already transforming to stay on top of changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and implementing strategies now, your website will be optimised and ready to obtain targeted clients from higher SERP listings.

If you have any inquiries or concerns about how you can optimise your website to conform with the latest SEO trends, get in contact with Internet Marketing Experts Bundaberg on 1300 595 013, or visit their website for more details: http://internetmarketingexpertsbundaberg.com.au

 

Why You Should Have A WordPress Site

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So, you’ve got an awesome business idea and you’ve decided you’re going to design and publish your own website. Well, as you quite possibly know, there are many things to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But ultimately, what’s most important when creating a new website is the platform you choose. There’s a range of website platforms available with an array of various features, targeting the entire spectrum of developers from starters to experts. You’ll ask for advice on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

It can certainly be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will offer five convincing arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

WordPress is particularly easy to use so you don’t need to be an expert HTML coder to build a practical and powerful website. The configuration process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not utilising all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is very SEO-friendly

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important aspect to any website so having in-built features that seamlessly make your website SEO-friendly is invaluable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site very attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll get onto WordPress’ plugins next.

 

WordPress is FREE and Open Source

Yes, you read it correctly; WordPress is free to download, install, and use to produce any type of website you like. WordPress is also open source which indicates that the source code is readily available for anyone to modify, edit and create different themes and plugins with a variety of features and release these to the online community. Currently, there are in excess of 2,600 WordPress themes and over 3,100 different free plugins available for use. Since WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any problems or concerns about anything WordPress related, there are literally thousands of people happy to help.

 

WordPress is mobile friendly

Due to the increasing use of smart phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that whatever device your prospects are using, WordPress websites will systematically alter the appearance of your website to fit. WordPress actually enables you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

In today’s times, website security is imperative so naturally WordPress has high security standards. Roughly 25% of websites are produced on WordPress so hackers are always attempting to find ways to compromise them. WordPress is well aware of this so has developed a range of security features which prevents any malicious attacks by publishing regular updates that neutralises these threats. Remember, it’s also necessary for you to be using a secure device when accessing your WordPress account, so make sure that you utilise standard security tools on your device and only acquire legitimate plugins from trusted providers.

As you can see, WordPress has a series of superb features that simply make it the best website platform on the market today. While there are lots of other reasons why WordPress is an excellent choice for your website, this article just concentrates on 5 of these: WordPress is remarkably user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce a practical and powerful website? If you have any inquiries about how you can further optimise your website, speak with the team at Internet Marketing Experts Bundaberg on 1300 595 013 or visit their website: http://internetmarketingexpertsbundaberg.com.au

 

Top Tips For The best Email Sequences

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Having worked as a sales rep for multiple tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are excellent because they greatly reduce the workload for a sales representative, nonetheless in today’s world, everybody can identify with discovering various sorts of email sequences lurking in their inbox everyday that just pester us because we need to click 2 buttons to get rid of them!

Not nearly enough business owners spend the time and effort in designing useful email sequences that essentially sell their product. Building effective email sequences is both a science and an art, and if done properly, can lead to wonderful results. Having hundreds of potential customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to produce a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

The age old saying ‘make a good first impression’ is very suitable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will see so if it’s not enticing enough, they merely won’t open it. Obviously, the subject lines of an email are integral when it comes to conversion rates. Here are a couple of statistics which accentuates their importance:

 

One-third of email recipients will open an email based exclusively on the subject line

Nearly 70% of email recipients will determine if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4-7 words in the subject line.

 

The secret to successful subject lines is solving your prospects problems in as few words as possible. As an example, high-quality subject lines include, “Common questions about job interviews”, “Common questions about rental payments”, etc. Consider your prospects problems and target your subject lines to solve that problem succinctly. You can keep track of your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

Once a recipient has opened an email, it’s critical that you present a value proposition in the context of their problem quickly. Forget beginning the email with your name and job title; you need to give your recipients a good reason to continue reading the email. So, begin your email with some relevant information they can connect with, like company news or their opinion to an event via Facebook or an online article, and then get into the value proposition in the 2nd and 3rd sentences.

 

Your value proposition should be structured like this:.

I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [resolution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently worked with another business with [positive benefit]. Is this something that would be useful for [company name]?

It’s important that you get to the point promptly and keep the content focused on the goals of your prospect.

 

Tip 3 – Discard the bland ‘Welcome Email’

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, make sure you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

The truth of the matter is that even an exceptional first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I advise sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an excellent follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also include your value propositions, and additional information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly encourage using this application to support you with your email sequences.

The value of developing effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many variables that you must consider when designing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in seeking advice from digital marketing professionals that can assist you. Get in touch with the team at Internet Marketing Experts Bundaberg today on 1300 595 013 or visit their website: http://internetmarketingexpertsbundaberg.com.au.

 

How To Recover From A Social Media Blunder

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There’s no question that social media is a large element of internet marketing strategies for many businesses. Having more than one billion active users on Facebook alone offers huge opportunities for business in a variety of different ways. Certainly, advertising is the largest opportunity for businesses, but there’s also a wonderful opportunity for businesses to communicate with their customers on a personal level via a variety of social media platforms. Customers can share all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be a considerable amount of social media fails when companies address customer’s feedback online.

The issue here is that anything that you publish on the internet, stays on the internet, so it’s vital that sufficient time is invested in providing accurate and applicable responses to customers through social media. At the same time though, there’s often going to be some newsworthy controversy. If social media fails aren’t controlled accordingly, they can seriously damage a brand’s image and can even put a company into crisis mode in just a couple of minutes. So here’s a brief overview of how your company can recover from social media fails with little damage to your brand and image.

 

Have a sense of humour

When harmless social media fails happen, making a joke of the issue by using some quick wit is one of the best antidotes. In most cases, shedding some humour so everybody has a laugh is the internet version of nearly tripping on the footpath and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s conceivable to transform a basic blunder into greater exposure and a larger target market, all from a simple mistake!

 

React immediately

Whatever the type of social media blunder, the faster you take action, the better your result will be. In today’s internet world, controversial news spreads like wildfire, so it’s critical that you accept your error, genuinely apologise then clearly state the next steps you will be taking to resolve the situation. Simply ignoring the oversight can have disastrous implications and the longer it takes you to react, the more momentum your social media blunder will be gaining and the more challenging it will be to remedy.

 

Be honest

It’s imperative that you are honest about your blunder and the steps you’re taking to deal with the problem. There’s no point arguing with your customers if you’re the one who has made the error! If you deliberately lie about how long it will take for your servers to be back online or how long before new stock arrives, it’s only going to tarnish your brand and reputation by further irritating your customers. However, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making yet another mistake! These days, honesty is refreshing and lies only intensify which can possibly turn your blunder into a disaster.

 

Keep moving forward

Social media mistakes, even crises, doesn’t define a brand so once you’ve remedied the situation as best you can, keep moving forward with business as normal. As long as you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is far better than dwelling on the situation. You’ll ought to put procedures in place to minimise the possibility of such fails arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some circumstances, you may uncover ways to improve your product’s or brand’s image because of your mistake. But whatever you do, don’t reduce your social media’s initiatives. There’ll always be another businesses social media blunder to talk about tomorrow!

Social media is a powerful force in today’s society and companies are making the most on the many opportunities it presents. Having the opportunity to connect with your customers on a personal level is tremendous, and you need to be prepared for social media fails because they will occur at some time or another. This article features some key ways to recover from social media fails, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, speak to digital marketing experts who will be able to assist you quickly and proficiently. Contact the team at Internet Marketing Experts Bundaberg on 1300 595 013 or visit their website: http://internetmarketingexpertsbundaberg.com.au

 

An SEO Quick Fix Guide You Can Do TODAY

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SEO is considered by many to be a magical creature with fantastic powers. Understanding precisely how SEO works and all the varying ways to strengthen your website’s SEO score can be particularly strenuous and time-consuming. Yet, it is a critical ingredient of any online marketing plan and will ultimately make or break a business in some sectors. Many industry experts consider SEO to be among the most effective forms of advertising, so regularly improving your SEO should be a priority if you want to increase your website visitors and income.

It’s very tough to keep up to date with SEO best practices and standards as they change frequently, so it’s often encouraged that you seek professional advice concerning your SEO and internet marketing strategy. Despite this, there are some quick and easy ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick guide on some easy ways to improve your SEO today.

 

Content is King

When it comes to SEO, content is king. So, make sure that you have high-quality, well-written and unique content that is relevant for your target market. Updating your content continually is also important so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always ideal for SEO because new content is constantly being added and search engines love identifying new content and will increase your rankings if this happens regularly.

 

Ensure You Have a Flat Website Architecture

Your website architecture is essentially the organisation of all the different webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to locate the information they’re searching for. It’s imperative that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can simply fix this by adding extra navigation menus or additional internal links.

 

Ensure You Have Accurate Meta Titles and Meta Descriptions

Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in calculating the relevancy to a user’s search. Keep in mind, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.

Meta titles gives the user a brief insight into the content of each web page to make sure that it is relevant. Each meta title should consist of a primary and secondary keyword that is appropriate for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks untidy and unprofessional. Having high-quality and meta titles are essential in optimising your web pages for SEO.

Meta descriptions are essentially condensed outlines of the content of the web page. Though meta descriptions don’t specifically influence ranking algorithms, they are still vital as search engines will often use the summary in search results snippets when they believe a web page’s meta description appropriately represents the content of the web page. Unique and accurate meta descriptions involving keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably lead to increased revenue. Meta descriptions should generally be between 150 and 160 characters in length.

 

Ensure You Have a Clean URL Structure

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can quite possibly identify with this if you’ve ever clicked an extraordinarily long hyperlink. If so, then you’ll probably agree that they look tangled and unprofessional. If you’ve developed your website using WordPress, then it will systematically produce a simple and clean URL structure for you, so you don’t need to fret about it!

Moreover, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and consequently your SEO value. Digital marketing professionals will be able to change your URL structure and mitigate the effect on your SEO score. If you find yourself in this situation, then speak with the team at Internet Marketing Experts Bundaberg on 1300 595 013 or visit their website: http://internetmarketingexpertsbundaberg.com.au