Seo (Page 11)

5 Zombie Myths of Keywords

A Search Engine Optimisation Plan in Bundaberg is complicated, yes, but you are probably wondering what Zombies have to do with it. Well don’t worry, (your brains are safe) all I mean is that these are some myths which just don’t seem to die, they stick around and confuse people. So for your Search Engine Optimisation Plan, let’s put the record straight today. If you have actually had nearly anything to do with SEO you would have encountered the idea of Keywords. Sadly, across my time in Search Engine Optimisation Plan in Bundaberg I have stumbled upon a number of myths about Keywords that just won’t die.

MYTH 1: In your Search Engine Optimisation Plan Keywords don’t matter any longer

There certainly is also the false idea that with every one of the adjustments that have been made, and the shift towards concept based searches, keywords don’t matter in 2015. This idea is misguided as keywords play a more vital role than ever. It’s an advancing market that is always changing and developing so you should stay on top of the latest changes if you really want to succeed. Despite what occurs, keywords will always be at the core of SEO.

MYTH 2: In your Search Engine Optimisation Plan Keywords must be densely packed.

The notion that the more frequently a keyword is used will equate into more success is an old-fashioned idea. There is no formula connecting to the density and consistent repetition of keywords closely packed together. The aim you should remember is to have your particular phrases repeated throughout so that you can maximise their frequency while balancing well-flowing content that gives rise to a more natural feel and readability.

MYTH 3: In your Search Engine Optimisation Plan, you optimise only one keyword at a time.

Optimising just one keyword at a time was the strategy circa 2005 and since all of the updates no longer can be applied to the market in 2015. If you only concentrate on the one keyword, then you will find that you have missed a number of opportunities. By diversifying your keyword research you can include the broad elements while focusing your energy on the long-tail terms and the newer emphasis on conceptual keywords.

MYTH 4: In your Search Engine Optimisation Plan, Keywords should dominate domain names.

The days of domain names being a lengthy string on nonsensical keywords are thankfully at an end. The keyword rich domain names no longer have much true worth to a domain’s visibility. This means that you really should focus not on the keywords in your domain name, but can alternatively start expanding and marketing your brand and focus on brand recognition.

MYTH 5: In your Search Engine Optimisation Plan it is acceptable to use ‘Keyword Stuffing’.

The overuse of keywords in odd and peculiar ways is better called keyword stuffing. By now you should understand that this is not a method that would be still supported in the 2015 environment. You should avoid alienating your readers and focus on the subtle and rational way to weave keywords into your content while nevertheless creating excellent and unique content.

As the CEO of Internet Marketing Experts, I recognize the struggles that many people have when beginning the SEO, especially when it comes to comprehending keywords and your Search Engine Optimisation Plan in Bundaberg. I myself ran a local business for a number of years and had to learn SEO from scratch and by a lot of trial and error. So bear in mind to start off strong and use the information and facts that you know. Once you have built that groundwork, learn as much as possible about SEO and be patient with the outcomes. If you come to a stage when you are doubtful, or want to set your business apart from the rest, then consider having a chat to an SEO professional.

call Internet Marketing Experts Bundaberg on 1300 595 013 or visit, www.internetmarketingexpertsBundaberg.com.au

The Battle of the Brands

Your Website SEO Strategy in Bundaberg is still significantly about keywords, but there really is one issue that some companies face when they try to optimise for specific Keywords.

A Pay Per Click or AdWords campaign will really help you discover which keywords work well in your niche and boost your Website SEO Strategy. I remember I think I put in about a year obsessing about one particular keyword that, regardless of what I did, I could not get on the very first page of Google. The reason was simple; it was a word that falls into the classification of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a retail store in Bundaberg, it would be terrific if for anyone that searches for ‘Yamaha’ in Bundaberg your site will show up but it most likely won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would certainly be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I found out that I could reign over all sorts of long tail searches it was simple to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is very rewarding. Remember – Your Website SEO Strategy is about making money, not where you appear in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Bundaberg on 1300 595 013 or visit, www.internetmarketingexpertsBundaberg.com.au

Digital Advertising Bundaberg – Your Essential starting resource for your SEO and Marketing Campaign.

Digital Advertising in Bundaberg is so pivotal in spite of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, and even if you have no idea where to kick off then this is a fantastic place to start.

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Over the past ten years I have invested a ridiculous amount of money and time finding out the ideal way to get my websites generating income. If I had not had these bad experiences I don’t think I would ever been compelled into learning this stuff for myself. So observe, and pay attention to a few of the lessons I have found out so you can get the most effective start possible, especially if you are a local business owner in Bundaberg, or if you are just beginning with Digital Advertising.

1.) The biggest aspect that I wish to demonstrate is that your SEO Campaign will take time and you cannot be hesitant. I don’t want you to be gambling away your life saving on some passing gimmick, but rather I want to try and make you mindful that you can’t succeed without commitment.

  •  When you have your first advertising campaign. Don’t spend $2 and whine that it didn’t work. You have to make a decision.
  •  You likewise can’t just run your campaign for a day. It takes at minimum a week in order to get a proper respect for an ad’s success.

2.) When you are writing content, don’t just reproduce everyone else, your Digital Advertising will be far better if you be distinct and look to what is lacking from your sector. The best thing you can do is to fill up the gaps in our niche business. This means that if everybody seems to be moving to blogs, produce infographics. Think outside the box, acquire video software and produce something distinct.

3.) Look to producing a calendar to monitor your content. This will help you not only remember what sort of posts or content you have made, but is crucial for planning ahead. Among my favourite ways to increase engagement is to look back over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t merely use this for your Digital Advertising or content creation, think outside the box, get organised and begin to see what is being successful, and what still needs improvement.

4.) Some tools that I would certainly highly recommend that you consider include some terrific research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want something different.

  •  If you would like to create graphics, www.canva.com is fantastic, straightforward and easy to use for all your graphics needs, it is click and drop with ample pre-sets.
  •  When making infographics, take a look https://infogr.am/ it is a simple way to develop a visual representation of data or information without having to hire a designer or resort to using Microsoft Excel pie charts.
  •  And one tool for an overlooked area is https://followup.cc/ it is a Gmail plugin which will really help you through scheduling and planning because it lets your take note of customers and contacts that you have to follow-up with. It sends you email prompts and lets you monitor people so that you can increase your effectiveness and guarantee a more professional image to your contacts.

5.) Essentially when it comes to gauging the success of your Digital Advertising, it can possibly be rather testing to see how your business is going compared with your competition in Bundaberg or perhaps even around the country. But the best way to get a real impression is to not fall into the trap of appearing only at the general ‘reach’ of your content, but rather its ‘consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it can be said to have generated. You need to look at all this data, and see what the real effect has been because while there may be thousands or millions of consumers looking at your content as a Bundaberg company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Bundaberg I have seen some of the best, and worst efforts at Digital Advertising therefore we don’t waste any time or your effort in creating real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsBundaberg.com.au.

Is your online security in trouble?

SEO in Bundaberg is something where many business wind up worrying about keywords and social networks, but take shortcuts that leave themselves at risk. And so I wish to show you a number of tips and tricks I have actually picked up to help you as a company in Bundaberg in order to make sure you are not jeopardizing your security. The majority of these tips are centred on WordPress given that it is the most commonly used program, and there are many really straightforward ways that help make it much safer.

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There is a remarkably large number of people that come to us because their WordPress site has been hacked. It can range from some horrible things such as having data and information stolen, to even getting some malicious sites set up ads that you don’t want.

So my first item of advice refers to passwords. Too many people do not have a strong enough password because they either use the same one for every single thing, or it is something really standard. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to remember but there are clever ways to think about this. One that I have seen used really well is to pick something easy to recall, like a date, but spell it out. For example, if your Bundaberg business was launched up on the 23rd of January, perhaps think about a password that is twenty3JAN– it is still uncomplicated to remember, but far more challenging to guess. Same rules concern your username– please do not have it set as ‘admin’.

Next, I want you to make sure you consider security plug-ins. These are really crucial and really easy to get access to in WordPress. I would advise that you search for these ones– I have used one myself for ages, and I have had patrons that love the other two.

  • Bulletproof security.
  • WordFence.
  • Exploit Scanner.

My last piece of security advice for you is to avoid free themes and invest in something with much better security. Most business that have safety and security issues have just gone with a pretty, free theme that is easy but has far too many areas that can be exploited. Don’t get me wrong, many themes are secure enough to use, but it isn’t always the case, so I tell people to just simply invest $20 and get a nice one which is known for security. I would suggest looking at www.envato.com they have some brilliant themes, and even have some premium themes completely free as part of their monthly specials.

That’s all I have to say, just 3 quick, easy pieces of advice that you can execute this very day if you want to save yourself pain and suffering down the track. Update your password, get a security plug-in, and get a good theme. Your SEO campaign is not going to do you any good if your website is open to security threats and no one relies on you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with SEO feel free to contact us here at Internet Marketing Experts Bundaberg on 1300 595 013 or visit, www.internetmarketingexpertsBundaberg.com.au.

SEO Advertising Bundaberg– What will 2016 hold for local business?

SEO Advertising in Bundaberg is a complicated matter, and as we enter into 2016, people are in a mindset where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, tough. You can certainly never know what is around the bend, but if you find out the important parts of the past and look for trends you can get a better understanding. This is particularly true for SEO. I want to try and point out to you a number of the major news that have been emerging in 2015 throughout the Bundaberg SEO business and the world. From this with any luck together we can try and find out where to focus our efforts, this will be particularly helpful if you are a local Bundaberg business.

Think Local

This is the biggest developing trend and it is going to keep improving in significance. This means that if you are anBundaberg business and you are looking for local customers, then this is fantastic. Starting with the changes from Google Pigeon, we saw an emerging pattern that local Bundaberg searches were in fact ranking higher than business with national headquarters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be arising even more in 2016, so look out for them to help with your local search efforts.

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Local-boosting tech patterns.

There are a few technology areas which are swiftly growing abroad and are starting to emerge in Australia and it won’t be long before they gain appeal in Bundaberg.

Mobile wallets

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Society is getting more and more used to having around less money and slimmer wallets. Especially with the worldwide sweep (or swipe) of PayWave or PayPass over the past few years and other quick ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Bundaberg business. 1– you ought to be keeping an eye on growing trends, and make certain you have the ability to actually let people pay– as an example, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start taking advantage of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are a little something that has had expanding use overseas and we are discovering them locally now too, but they are practically other ways of getting promos to people locally. It works through Bluetooth, and even a free Wi-Fi, and it merely provides information or a discount to people who are connected or sign up to the Beacon. This means that people at your Bundaberg store, or even wandering past the area will be given more incentive to actually enter the store and make a purchase. It’s a brilliant advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.

Apps.

We also will see even greater use of Apps such as Snapchat and Periscope for inventive ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell employing these apps. It is incredible how people can keep reinventing ways to get their company out there, and the same might be done for your local company in Bundaberg. Be creative and even explore what other people have done, especially when it comes to social media– if you see something you like, remember of it and find a way to include a related idea into you own strategy.

My closing pieces of parting advice– and these are things that you should do at this moment, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Bundaberg level, and also boost your authority and possibly even become an useful resource for people. This all goes to your local SEO efforts which are key in 2016. So you will probably discover that the future actually looks efficient for Local businesses with trends and technology pushing for even greater interaction at a ‘community’ level. This is great for Bundaberg businesses, so I hope that you are as excited as I am. Keeping that in mind, if you are looking for more SEO advice, or are looking to enhance your SEO efforts, then contact Internet Marketing Experts Bundaberg on 1300 595 013 or visit, www.internetmarketingexpertsBundaberg.com.au