SEO Tactics To Forget About in 2018
In today’s competitive marketplace of digitalisation and globalisation, it’s vital for companies to employ online strategies and techniques that heighten their visibility to customers that are actively trying to finding their services or products. Search Engines are undeniably the most influential programs that will have a bearing on your online visibility, and therefore your website traffic, conversion rates, and ultimately success. Search Engine Optimisation (SEO), therefore, is used frequently by most websites to boost their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).
SEO can be a remarkable investment that will improve your visibility and conversion rates, or if used improperly, can tarnish your rankings and exposure, thus having the opposite effect. The predicament with SEO is that its algorithm is frequently changing, and most website owners don’t keep up to date with the current SEO trends. SEO tactics that worked in 2017 may not necessarily be successful this year, and well-known SEO tactics from 5 years ago may result in your website being penalised today.
As opposed to revealing the top SEO tactics that website owners should be investing in, we’re instead going to review the top SEO techniques that will actually penalise your website and therefore should be completely forgotten in 2018.
- Keyword Stuffing
Keyword stuffing is a typical mistake that many website owners make in an attempt to improve their SERP results. Keyword stuffing is essentially the same as it sounds – adding as many keywords/phrases to a websites content or meta tags in any way possible. Search Engine spiders or crawlers can quickly discover how many times a keyword has been used and will penalise websites for excessive keyword stuffing. Instead of keyword stuffing, website owners should centralise their efforts on the sub-topics and related information behind the keywords/phrases themselves.
- Aggressive Link Building
Link building has been a common SEO tactic since the creation of SEO, and its performance as an SEO tactic has evolved swiftly since then. Even though link building continues to be among the top three SEO tactics in 2018, aggressive link building will decidedly result in your website being penalised. Google weighs links genuinely as a ranking signal considering that links are a public promotion which correlates with valuable information on a website.
Aggressive link building occurs where links are garnered in an irregular way. Examples of this is where links are inserted in poor link directories, purchasing links, link schemes, and other spammy tactics. This SEO technique will result in penalties for a website and should be ditched, instead being substituted with a link building strategy that is more user-focused and marketing based.
- Excessive Internal Links
One outdated SEO tactic that lots of people still consider to be effective is excessive internal links. There is a common misconception where websites which contain a large quantity of links to other pages within the website will assist their SERP results. The intent in doing this is to bolster a website’s backlink profile. This is certainly not accurate, as excessive internal links within your website will do more harm than good.
- Not Identifying Technical Issues
The backend of a website plays an important role in SEO, so it’s important not only to detect any technical issues that may hurt your SERP rankings, but also keep up to date with the latest best practices. As an example, Google has just published an update relating to SSL encryption, so if a website doesn’t comply with this update now, it will be penalised. The most prevalent technical problems that hamper most websites today are:
- Slow loading page times
- Mobile errors
- Duplicate content
- Improper redirects
- Unintentional blocked pages
- Not Optimising Images
One of the most neglected SEO tactic that will assist your SERP rankings are related to the images within a website. Optimising your website for image search is a reliable way to maximise your SEO, and this can be done mainly with the image filename and alt attribute. As an example, instead of supplying an image with a filename of home1.jpg, website owners should instead try to use a keyword that characterises the image. Furthermore, a basic mistake with images is keyword stuffing the alt attribute.
There’s no question that an effective SEO strategy will strengthen a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in the past, Search Engine’s SEO algorithms are frequently changing and it’s essential to keep up with these changes to succeed in today’s online marketplace. If you require any advice with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, get in contact with Internet Marketing Experts Bundaberg on 1300 595 013, or visit our website for more information: https://internetmarketingexpertsbundaberg.com.au