Top Tips For The best Email Sequences
Having worked as a sales rep for multiple tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are excellent because they greatly reduce the workload for a sales representative, nonetheless in today’s world, everybody can identify with discovering various sorts of email sequences lurking in their inbox everyday that just pester us because we need to click 2 buttons to get rid of them!
Not nearly enough business owners spend the time and effort in designing useful email sequences that essentially sell their product. Building effective email sequences is both a science and an art, and if done properly, can lead to wonderful results. Having hundreds of potential customers on an email list isn’t going to generate any income if you can’t sell your product. So, here’s four tips on how to produce a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very suitable when it comes to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will see so if it’s not enticing enough, they merely won’t open it. Obviously, the subject lines of an email are integral when it comes to conversion rates. Here are a couple of statistics which accentuates their importance:
One-third of email recipients will open an email based exclusively on the subject line
Nearly 70% of email recipients will determine if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the average mobile screen can only fit between 4-7 words in the subject line.
The secret to successful subject lines is solving your prospects problems in as few words as possible. As an example, high-quality subject lines include, “Common questions about job interviews”, “Common questions about rental payments”, etc. Consider your prospects problems and target your subject lines to solve that problem succinctly. You can keep track of your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
Once a recipient has opened an email, it’s critical that you present a value proposition in the context of their problem quickly. Forget beginning the email with your name and job title; you need to give your recipients a good reason to continue reading the email. So, begin your email with some relevant information they can connect with, like company news or their opinion to an event via Facebook or an online article, and then get into the value proposition in the 2nd and 3rd sentences.
Your value proposition should be structured like this:.
I have an idea about [problem/pain-point] and I’d love to have a minute to talk to you about [resolution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.
I recently worked with another business with [positive benefit]. Is this something that would be useful for [company name]?
It’s important that you get to the point promptly and keep the content focused on the goals of your prospect.
Tip 3 – Discard the bland ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, make sure you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The truth of the matter is that even an exceptional first email may not get a response from the recipient. It’s understandable; people are busy and have prerogatives, so I advise sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but an excellent follow-up email will remind them that you’re here to help them in whatever problem they have. You need to make sure that your follow-up emails also include your value propositions, and additional information that is valuable to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly encourage using this application to support you with your email sequences.
The value of developing effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many variables that you must consider when designing your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s definitely worthwhile in seeking advice from digital marketing professionals that can assist you. Get in touch with the team at Internet Marketing Experts Bundaberg today on 1300 595 013 or visit their website: http://internetmarketingexpertsbundaberg.com.au.